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Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand
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Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other
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Wimbledon 2018: What Roger Federer's $300m Uniqlo deal tells us about the state of tennis sponsorship
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Tadashi Yanai, chairman and chief executive of Fast Retailing Co, attends the presentation of a new sponsorship deal of Uniqlo budget fashion chain in Paris May 23, 2012. REUTERS/Charles Platiau (FRANCE -
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