![Nathan Baugh on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the page – Nathan Baugh on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the page –](https://pbs.twimg.com/media/FS4RYPmWAAETgB9.jpg)
Nathan Baugh on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the page –
![Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing](https://miro.medium.com/max/1400/1*BnoSug-BwzCYlOlB6txzEQ.jpeg)
Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing
![Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want](https://pbs.twimg.com/media/FaxGvNvVUAApJ5T.jpg)